Marlù, the bijoux fashion accessories brand founded in 2001 in the Republic of San Marino by the three sisters Morena, Monica and Marta Fabbri, is one of the sponsors of the San Marino Pavilion.  

Thanks to a marked aptitude for anticipating trends, constantly bringing fashionable jewelry to the market at an accessible price for all, Marlù does not miss the opportunity to take advantage of Expo 2020 Dubai event to showcase in an international perspective. It marks its presence in the shop of the San Marino Pavilion with an exclusive selection of accessories of its most important and significant lines.  Among the most sold and appreciated in Dubai, the Vision Collection, with the symbols of the sun and moon, icons related to the culture and imagination of the Arab world. A concrete demonstration of the ability to touch the sensitivity of a part of the world still unexplored for Marlù, such as the Middle East.  

The main objective of Marlù's participation in the Expo project through the San Marino Pavilion is, in fact, the intention to introduce the brand to new markets and to understand the purchasing choices and orientations of new consumer targets.  

Marta Fabbri, who recently arrived at the Dubai Expo and was welcomed by the staff of the San Marino Pavilion, had the opportunity to see Marlù jewels on display in the shop area and personally verify the appreciation of the collections by the many local and international tourists, thanks to an excellent sales success, with several lines of jewelry already sold-out.  

Marta Fabbri, Marlù's marketing and communication manager, comments: "We are all very satisfied to learn that in recent months our product has met with great success at Expo - The internationalization project is undoubtedly one of the objectives on which we are focusing most, and we believe that the appreciation received in Dubai is a very useful element for understanding our potential in this country and for concretely evaluating a project of expansion of the brand in EU and non-EU countries”.

Letizia Cardelli, Director of the Pavilion comments, "We are very proud to have contributed through the project of the San Marino Pavilion at Expo 2020 to the success of Marlù. We hope that this good result can be the right premise to continue in the best way the flourishing expansion plan that the brand has started, continuing to prove the solidity of the brand, not only in Italy, but also in the United Arab Emirates and in the rest of the world".