news Expo Dubai, promotion: exactly one year for Dubai to show itself in the best light 09 October 2020

October 1, 2021, will see the inauguration of Expo Dubai, postponed for a year due to the Covid-19 pandemic. All 192 countries that had already confirmed their participation, including the Republic of San Marino, approved the year-long postponement, reaffirming their intention to attend the event despite the global crisis. San Marino’s preparations for Expo Dubai 2020 (the organizers have opted to retain the existing name for the event) have begun again in earnest after a period of suspension due to the lockdown. The Office of the Commissariat is now operational – staffed by two civil servants – following the calls for selection, and is now preparing tenders and competitions for the management and promotion of the San Marino Pavilion.

Over the coming weeks, calls for expressions of interest will be issued with a view to selecting those companies that will handle the drafting of the marketing plans and the graphical and video content for the San Marino Pavilion, on the basis of the concept design set out by the University of San Marino. Calls will also be issued shortly to identify the craft products and agri-food products to be sold at the pavilion. Moreover, the decision to display the reproduction of the celebrated “Domagnano Treasure” has been confirmed, in order to provide a testament to the historical traditions of San Marino and to consolidate links with the Louvre Abu Dhabi, which currently houses the most prestigious piece of the San Marino hoard: the eagle-shaped Gothic brooch. At the heart of San Marino’s commitment towards Expo 2020 is the promotion of the republic as a tourist destination forming part of the Italian and European tourist circuit, and the spotlighting of the national economic system in partnership with the Development Agency, in an effort to implement processes of business internationalization and to attract investment. As Federico Pedini Amati (Secretary of State for Tourism, Cooperation, the Postal Service and the Expo) commented: “Despite the problems that we had to deal with in the run-up to the inauguration of the Expo, which was then postponed for a year due to the pandemic, we are more determined than ever to achieve a significant result. I am certain that our country, thanks to the hard work of the Commissariat, will manage to capture all the great opportunities that the Expo offers to the countries participating in it. We are now a year away from the Opening Ceremony, and I wish the very best of luck to those who are working resolutely, day in, day out, to ensure that the Republic of San Marino’s participation at Expo 2020 is a resounding success.”