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news On the occasion of the International Women's Day the San Marino Pavilion took part in the initiative "Break the Bias" 08 March 2022

Expo 2020 Dubai is the largest Universal Exposition in the Middle East in which the protagonists are not only the 192 countries that show the world their best innovations and strengths, but a scenario in which values, ideals and aspirations are promoted through the presence of dedicated themed pavilions. 

The "Women's Pavilion" is part of this complex of structures and presents itself as a space through which Expo Dubai 2020 celebrates the female component thanks to creative content and a programme of significant discussions which aims to reaffirm gender equality and the contribution of women in shaping the society of today and tomorrow in favor of their emancipation.

On the occasion of International Women's Day, the pavilion dedicated to them, in collaboration with the Cartier brand, has promoted the #BreakTheBias communication campaign with the aim of inspiring all humanity to become agents of change, breaking stereotypes and deconstructing misconceptions about women's roles, embracing the concepts of female empowerment and gender equality. 

The San Marino Pavilion made up of a managerial staff of four women, Director Letizia Cardelli, Media Manager Ilaria Brizi, Sales Manager Sara Conti and Protocol & Accreditation Manager Elisabetta Bucci, took up this call in a very heartfelt way, participating in the recording of a video, with the same title as the campaign, released on Expo and Women's Pavilion channels on March 8.

'Break the Bias' is not a binding political appeal but a symbolic statement of support, a unique opportunity for the management team that together with some girls from the team of volunteers of the San Marino Pavilion joined their voices and with team spirit recited in chorus a touching statement in favor of a more inclusive world that relaunches women as promoters of new fruitful frontiers and perspectives. 

 

Today, Tuesday 8 March, there is no better way to celebrate Women at Expo 2020 Dubai starting precisely from women, their roles and their experiences, demonstrating that female emancipation is possible and that gender stereotypes can and must be demolished. 

 

 

 

Statement of Support:

On InternationalWomen'sDay 2022,

We express our support

towards understanding positive

gender roles and balance between men and women.

We commit to building on the momentum for gender equality

and women's empowerment to break harmful stereotypes 

that hinder her progress.

Let us #BreakTheBias

and make this world a better,

fairer, safer place where women will be able to

thrive and live a life of dignity and respect.


 

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