The cosmetics it produces contain Sericina Integra, a precious protein from silk fibers, recognized by a study conducted by researchers at the University of Tokyo as the only effective remedy for skin regeneration.

San Marino, March 3, 2025 – The participation of San Marino at Expo 2025 Osaka is enriched by the ethical and sustainable luxury of J.AND.C. Cosmetics, following the signing of a sponsorship agreement between the General Commissioner Filippo Francini and Giada Mieli, owner of the excellence based on Lake Como.

J.AND.C. COSMETICS was born from a revolutionary idea signed by Giada Mieli, heir to a family of silk pioneers, who, since 1999, has directed her studies towards the ancient beauty properties of silk, not to be worn as a garment but as a new second skin. The brilliant and visionary entrepreneur owns the only factory in the world capable of extracting Sericina Integra from the selection of the finest silk fibers, the only sericin available on the market that can regenerate skin tissue by 250% in 72 hours.

“Not a miracle of technology,” says Giada Mieli, “but a natural reality hidden among the secrets of traditional medical and cosmetic practices of Ancient Japan, the model that for centuries inspired women all over the world. I grew up hearing stories from my grandfather about the princesses of the great Eastern Dynasties and dreamed of having skin and hair like theirs. Today, after many years of research and development, not only have I realized a dream, but I have made real the most overused claim in advertising history, ‘skin as soft as silk.’”

J.AND.C. participates in the project with a financial contribution and an important supply of high-quality products for the entire staff, some of which will be available for sale at the shop.